PROJECTS

INFORMATION


Abstract
IMPALA’s Climate Training and Standards project (IMPACTS) aims to build new climate literacy capacity for independent music companies in Europe to help them achieve a net zero carbon footprint. IMPALA has developed hands-on advice for its nearly 6000 members, SME music companies and self-releasing artists, as well as tools such as a bespoke carbon calculator (the first of its kind within in the music sector) with Julie’ s Bicycle, for members to track their footprint. The sector now needs training on how to use these new tools, to develop new capacity and skills at scale. This is where IMPACTS comes in. It will offer customised climate literacy training by international and local experts. This will include guidance on using the carbon calculator, encouraging capacity building in the sector and supporting them in green recovery actions. The project will also establish a framework to start setting up sector-wide benchmarks and standards. In addition, it will raise awareness of positive stories and best practices, as a catalyst for further change promoting climate optimism and the value of both individual and collective actions. Only a multi-territory project like IMPACTS, embracing a significant part of the sector, can achieve this level of transition and added European value at scale. Accounting for 80% of all new releases in Europe, across over 30 countries in the EEA and neighbouring territories, the independent sector’s actions through IMPACTS will add European value by developing new climate capacity and accelerating carbon reduction capacity in the entire music industry in Europe. It will also contribute to just and inclusive recovery in the sector, by recognising that every country and company is different, and that they all need different levels of support to develop capacity and embrace change. The same applies to the framework for standards and exchange of best practices. That will also make transition at scale more accessible and inclusive.

Name of the Entity: IMPALA – Independent Music Companies Association AISBL
Country: BE – Belgium
Theme: Green recovery
Strand: Medium (EUR 55.000)
Score: 95,5

Abstract
FXR (‘fixer’) is a music tech startup dedicated to creating a music industry in which all creators and rights holders are compensated correctly. Every year, industry wide data problems result in hundreds of millions in royalty payments ending up in the ‘black box’, instead of with the rightful owner.
The royalty statements that creators receive contain many flaws and are nearly impossible to understand, resulting in very few people being able to use them to their advantage. This is where FXR comes in. Using machine learning, custom algorithms and common sense, we process and harmonize these files and other relevant data, offering users much needed tools and insights to overcome the existing data barrier.

Our MusicAIRE project consists of two parts:

  1. We want to work closely with local creator and managers’ societies in NL, DE, SE, FR and IT, providing ten creators per country free access to our (beta) portal for one year. Participants will be able to upload their personal performance, mechanical and neighboring rights statements and use our tools to get valuable insights into their payments.
  2. At the end of this process, we will create an anonymized dataset from the uploaded statements in order to research and compare how royalty data is being handled by EU collecting societies. While the music industry’s data problem has been written about extensively, we believe that with our technology we can provide a practical and novel perspective. This part of the project will be done in collaboration with music journalist Chris Cooke, and our findings and recommendations will be published in an online whitepaper.

With this project, we aim to raise awareness among creators, managers, and collection societies about the status quo of music royalty data handling. Our recommendations aim to incite change at the EU-level, and ultimately to create a fairer music ecosystem. Given that music creators have been among the hardest hit by the COVID-19 crisis, this is now more relevant than ever.

Name of the Entity: FXR BV
Country: NL – Netherlands
Theme: Digital recovery; Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 92,5

Social Media

The challenges of the European music industry have become more pronounced than ever in the light of the ongoing pandemic, proving the need for a future-proofed music industry that is fairer, healthier & more diverse. The EMPE aims to contribute to this mission by intensifying borderless cultural exchange & business opportunities between European music cities by enabling exchange for music policymakers, thereby empowering innovation and collaboration.

The aim of the EMPE is the crucial work of building a more resilient future for the European Music Industry, beginning with facilitating a knowledge exchange for European music cities & producing a music policy primer based on its findings. The primer will focus on engaging cities and policymakers, creating new investment frameworks for music and bringing together diverse stakeholders to create a robust toolkit to help frame policies in supporting recovery. Activities will include facilitating recovery roundtables with Music Cities Network members & other European cities to map actions, objectives and initiatives happening in each community. Using the CME’s Guide to Music and the SDGs as a framework, we will produce a first-of-its-kind, free-at-the-point-of-access policy toolkit offering best practices, case studies & draft templates and a compendium of data that will be made available to all European cities, outlining how music aligns with a variety of European cities’ strategic priorities, and guiding next steps to implementation.

The EMPE will provide guidance, frameworks & a methodology to insert music—in all forms and functions— into the wider strategic context that governs Europe’s cities. The EMPE seeks to create hands-on solutions that bridge the gaps between music city stakeholders: artists, music entrepreneurs, city marketing strategists and music policymakers, sharing MCN’s mission to convince decision makers and politicians to sustainably acknowledge music as an integral part of city development.

Name of the Entity: Music Cities Network e.V.
Country: DE – Germany
Theme: Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 92

ABSTRACT
The music sector as a creative powerhouse is a pivotal element in the European cultural and creative sector, both structurally and economically. Currently, the global music sector is in the midst of a major transformation. New (digital) business models have arisen in recent years. Cross-border cooperation especially in the EU is intensifying, requiring knowledge of national specifics and networks. Moreover, the economic struggles following COVID-19 highlight the importance of innovation, networks and creativity – to overcome crises and to be resilient. Additionally, the music sector needs and is willing to play its part in the mitigation of greenhouse gas emissions to tackle climate change.

To tackle these questions, Hamburg Music will set up the European Music Business Training (EMBT). The first goal is to offer 10 seminars that provide music business-specific knowledge. The aim is to reach a total of 250 participants from up to 16 EU-countries. 4 seminars will focus on digital recovery, another 4 seminars will focus on resilient recovery, and 2 seminars will focus on green recovery. The seminars will be conducted by senior music industry experts.

The second goal is to set up and manage a network for transnational exchange. During the networking events, professional links between participants, externals and speakers will be established and fostered. EMBT will have several effects on the European music ecosystem. Short-term, it will give the participants another incentive to stay in the music business. Also, it will enable the participants to gain knowledge to make their businesses more resilient, digitalized and green. Medium-term, the increased knowledge will improve the competitiveness of European music business companies. Participants will bring back new ideas into their companies, culminating in new business opportunities. On a personal level, they will benefit from increased knowledge and international networks on their career path.

Name of the Entity: Hamburg Music Business e.V.
Country: DE – Germany
Theme: Green recovery; Digital recovery; Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 92

Social Media

ABSTRACT
Tune Green – connecting non-formal education and music Aims In ‘Tune Green’, our main aim is to connect youth workers and educators with musicians and musical methods – by developing a web-based toolkit, we wish to:

  • enable youth workers and educators to use musical activities in their work, thereby helping the (young) people they work with to engage with society and with key issues through music (in particular with the UN Sustainable Development Goals (SDGs));
  • make music education more widely accessible in Slovenia; to decentralize and de-academicize its execution;
  • create paid work opportunities for musicians in Slovenia – particularly in Eastern Slovenia, where we are based.
    Final product
    The final product will be a website, which will consist of a catalogue of activities for youth workers and educators to freely consult and use. It will also include a contact section, with the details of professional practitioners (musicians) who can carry out the activities or more complex workshops.
    Process
    We will start the project with a 3-day kick-off event in October, which will connect toolkit contributors from Slovenia with international experts, for sharing ideas and brainstorming.
    After collating the material from the kick-off, we will have a pilot activity camp in November/December with young people to demo the toolkit. Following feedback from this event, we will start developing the website.
    We will the further demonstrate and disseminate the toolkit at workshops in schools and on the street the following spring.

Name of the Entity: Društvo Lojtra Društvo za osebni in poklicni razvoj mladih
Country: SI – Slovenia
Theme: Green recovery; Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 91,5

Social Media

ABSTRACT
Every music lover has experienced the Berlin clubs or a festival in Barcelona at least once. These music scenes are an inspiration for thousands of people as audiences and models to follow for the music professionals. But what about all the other cities for contemporary music scenes and venues all around Europe? This is a reason to get active and to find new METE, new destinations ( “mete” in Italian means “destinations”) for a resilient recovery of the music sector.

These ‘minor’ and peripheral territories are full of best practices as well and are places of widespread culture that must be safeguarded for their social and cultural value. 12 representative students from music business masters and courses, based in Europe, will be selected for METE – Music Experience, Trips in Europe, an inclusive non-formal educational and training trip in 3 unconventional European music cities and scenarios.
METE is a project to underline how crucial it’s, in the study programs, that the future music business professionals learn and experience the good practices related to environmental sustainability, social cohesion and local community inclusion. These 3 trips will be scheduled with a special call to select 3 venues in the EU that use virtuous and SDG business models in their companies/associations and that use to engage and support the local communities of their cities.

In addition to the exchange of these best practices among both students and venues professionals from different cities, the project also wants to emphasize the idea that music is a decisive driver of local and international development for many cities and areas in each EU country. This project is an innovative model, fully scalable to other cities, to head for new ways for local music venues in exiting the crisis, in promoting the young and creative atmosphere and awareness-raising of their cities and in fostering connections between people in the EU through music.

Name of the Entity: Butik s.r.l. Impresa Sociale
Country: IT – Italy
Theme: Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 91,5

Social Media

ABSTRACT
MICS is a just & resilient rural music initiative in 3 countries with the aim of strengthening sustainable futures for music creators & listeners outside urban centres. MICS expands the music ecosystem into rural areas involving audiences in living music processes:
residencies, workshops, symposia, live performances, radio & web broadcasts & podcasts. MICS communicates the value & joy of music to new & existing audiences across borders, reaching out to minorities & rural inhabitants to bring them into the world of music. Through contact between artists & audiences MICS raises awareness for the value of music & the need for existential security in the music branch. Through music, MICS communicates socio-cultural togetherness across boundaries. MICS is a pilot project & innovative model that wants to be copied & continued: the sustainable value of collaboration helps to strengthen futures for music creators, expanding performance, teaching & networks into new non-urban areas to highlight the societal value of music as communication beyond language in the European landscape.
MICS addresses challenges thrown up by Covid-19 & the precarious situation of music in society by being a role model for grass-roots involvement in fair & sustainable music practice, including Ukrainian creators in 3 5-day live events in AT, SI and HR.
Digital tools, platforms & the radio will disseminate the project & its protagonists’ lasting input beyond the life of the project. Green behaviour is self-explanatory in relation to travel, recycling and responsible use of resources.
Upholding the cohesive value of music in society through a European collaboration, MICS transports EU cultural diversity & the common ground that we share in creative communication, drawing audiences into the organic, dynamic process.
MICS creates sustainable futures for participants through networks that will expand beyond the life of the project, propagating just & resilient fairness for musicians & audiences.

Name of the Entity: Enterprise Z – Kultur- & Eventverein zur Realisation von intermedialen Projekten im und für den öffentlichen Raum
Country:AT – Austria
Theme: Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 91

Social Media

ABSTRACT
With around 100 000 visitors per edition, Cabaret Vert is a major music festival in Europe, close to the France-Belgium border. Since 2005, sustainability has been at the core of the festival values. In a context of sanitary crisis and climate change emergency, it is crucial for a cultural event of such a scale to innovate and to be part of the solution. For the upcoming editions the festival aims at building a pioneering low carbon strategy. In this ambitious plan, the project DECARB-ON! comes as a way to create bonds between the imaginary transformative power of festivals and sectors like transport, food, energy and so on. The objective of DECARB-ON! is to create and share resources to foster the movement of decarbonization in the European festival ecosystem. The festival team already identified some European initiatives in that domain and wants to be part of that story, getting inspiration from their resources, in line with the European Green Deal.
To implement this European project, the festival will conduct a first comprehensive calculation of its carbon footprint for the 2022 edition and will raise awareness about decarbonization among all of its stakeholders
during the process (The Climate Fresk, workshops etc.). The festival team will also conduct a study on transport of the audience and develop a set of benchmarking, consulting and best practices sharing with our service providers to create an innovative educational app for festival-goers. The project includes the presentation of the results of the studies. After the data is collected and the project conducted, the festival team will share and display the actions and results in European networks and professional events. The main objective of the expected results is to set up a comprehensive decarbonization action plan for the festival and to be able to share a synthesis of successes and pitfalls for other European events that would like to implement their own decarbonization strategy.

Name of the Entity: FLaP Association / Cabaret Vert Festival
Country: FR – France
Theme: Green recovery
Strand: Medium (EUR 55.000)
Score: 91

Social Media

ABSTRACT
EEnlarge Europe is a community of venues and an educational project of the grassroots scene where all live music starts. Our goal is to keep music alive by supporting and cooperating with each other, sharing knowledge, achieving a high standard of quality and helping emerging artists, because music is the oxygen in our blood.
Grassroot venues have a cultural mission and they are independent in music programming, providing a qualitative scope of artists to audiences and supporting emerging talents, but they need support and cooperation within the scene. Music venues are disappearing due to gentrification, economic problems and /or political reasons especially in the Eastern European region, therefore artists have almost nowhere to play and develop their live performances early on in their careers. This situation has become even more polarised by COVID-crisis.
EEnlarge Europe is an educational and cooperative project tailored for the grassroot scene’s needs. The project invites professionals from all fields from large venues to layers, from social media experts to showcase organisers, from associations to governmental decision makers. The founders of the project are five venues from four countries: Channel Zero from Ljubljana, Nappali from Pécs, Moszkva Kávézó from Oradea, Kvaka 22 from Belgrade, Zentropia from Senta and an enthusiast girl without any club from Budapest. It is currently co-funded by the European Union’s “Cooperation of small music venues” program.
Enlarge Europe wants to be a region-wide cooperative hub that actively provides knowledge, support and advocacy in order to shift from harmful market-based competition into a healthy transcultural and transnational mutual assistance, and support the emerging music scene. Their activities also include datadriven recovery actions, awareness raising campaigns, advocacy and scene strengthening catalyzation of communication and networking with the actors of the scene and with the policy makers.

Name of the Entity: Kulturális LABOR Alkotóművészeti Szociális Szövetkezet
Country: HU – Hungary
Theme: Green recovery; Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 90,5

Social Media

ABSTRACT
Eurotoire: Equaliser (EU:EQ) is a co-creation and capacity training programme matching emerging artists of underrepresented genders from underrepresented regions with emerging music media professionals. Participants will receive training disseminating the music co-created, produced and recorded during the programme to stakeholders and audiences while also diversifying the music industry’s tastemaking curation.

The main objectives are to boost both the artistic network and professional capacity of music producer-songwriters of underrepresented genders from underrepresented regions to collaborate beyond their borders, as well as music media professionals to develop their curation to form a just and resilient level playing field in Europe’s music market. EU:EQ cuts across gender inequality and challenges in access to the European music sector.

The project consists of two residential training camps in Cyprus where the artists will co-create and record an album, and a series of mentoring sessions providing artistic guidance and training on topics related to co-creation and music production, marketing, diversifying curation and challenges underrepresented artists face. The project will result in a collaborative album and the remuneration of the participating artists and music media professionals.

EU:EQ will uphold a diverse environment from which artists can benefit in cross-cultural collaboration, and the music media professionals will also act as importers. The project is designed to celebrate what diverse European repertoire truly sounds like, as it platforms music co-created by artists of underrepresented genders from underrepresented regions, empowering participants with skills to promote diversity and an expanded network. EU:EQ directly creates professional networks for artists from European countries which either before or during the pandemic suffer from low music support architectures.

Name of the Entity: Louvana Diskoi Ltd
Country: CY – Cyprus
Theme: Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 90,5

Social Media

ABSTRACT
Depending on their chosen digital path to market, Independent European Artists and Labels may receive very different levels of payouts from DSPs (Digital Platforms), especially in the streaming arena. It is fundamental to have the knowledge to maximize your earnings by choosing the right path to market – artists should not pay to distribute, for example. AMAEI, the Portuguese Independent Music Trade Association, proposes to launch a series of European webinars in articulation with its fellow TA’s (other European IMPALA member Trade Associations) with the dual purpose of conducting research on independent music being released across Europe and which digital distributors are used by each label and/or self-released artist and assisting labels and artists in making better choices – finding the most just and resilient path to market for independent European music, on a country-per-country basis. The project will begin by three phases of mapping: European distribution companies, labels, and artists self-releasing music, and which distributors they use – also gaging their level of satisfaction. Once the three mapping phases are accomplished, AMAEI will then initiate a series of capacity-building webinars to assist EU labels and artists in acquiring the knowledge necessary to chose the best digital path to market, partnering with European companies who can guarantee them proper licensing deals with DSP and do not charge artists up front. Furthermore, the capacity building webinars will highlight the need for correct metadata usage, for example using proper ISRC codes that identify the producer (label), not merely accepting ISRCs from the distributors that will often tag the phonogram with the wrong country code. The expected result is a more just and resilient EU recorded music sector, enhancing EU distributors with more transparent deals and a more informed decision-making process in choosing each digital path to market with a special focus on Emerging Artists development.

Name of the Entity: Associação de Músicos Artistas e Editoras Independentes
Country: PT – Portugal
Theme: Digital recovery; Just and resilient recovery
Strand: Medium (EUR 55.000)
Score: 90,5

Social Media

ABSTRACT
Boomtown is a medium sized music festival (cap. 3500) taking place annually during “Gentse Feesten”, one of the biggest European city festivals (with a total of 970.000 visitors during 10 days in the historical inner city of Ghent). Boomtown always had a big focus on sustainability (e.g. the pioneering use of reusable cups). For the 2022 edition the festival wants to measure and record all of its (electric) energy use. In collaboration with the KU Leuven a zero measurement will take place that will give the festival insight on its daily energy use. The measuring will give an insight on 5 different energy users: sound, light, foodstands, bars and ‘extra’.

Throughout the measuring process festival staff and volunteers will get involved by committing big or small changes to see what effect these have on the use of energy. All monitoring will be displayed and communicated to the audience via an on site video screen with easy to comprehend comparisons to everyday use of energy this will create awareness (e.g. one live band = XX washing machines).

All results will be recorded and openly available for every professional (other festivals, concert organizers and bands) in our network as a benchmark. An analysis made by Boomtown and KUL will be shared with the broad network of both partners.

Name of the Entity: vzw Oude Beestenmarkt
Country: BE – Belgium
Theme: Green recovery
Strand: Small (EUR 30.000)
Score: 90

ABSTRACT
SurveyHarmonies will build a bank of survey questions on music consumption and production that harmonise with public data, as well as an interface that imports these questions into popular surveying tools like SurveyMonkey. This will enable micro-, small-, and medium-sized enterprises (MSMEs) and civil society organizations (CSOs) in the European music sector to conduct meaningful market research and close the information gap with big data owners.
Surveying is often regarded as a go-to tool in market research – however, collecting data that is accurate enough to add value to business analytics is technically challenging. Truly representative surveys usually exceed the reach and budget of music entrepreneurs and MSMEs. As a leading market research institute led by musicologists, SINUS is committed to providing tools tailored to the needs of these players.

The SurveyHarmonies toolkit is inspired by “survey recycling”: i.e., using variables and questions that harmonise with prior surveys. This allows users to benefit from research that has already been conducted, and to pay only for the new, complementary information that they collect. Our strategy builds upon the prior work done by CEEMID, which used survey recycling to cut costs and increase data quality in music surveys presented in the Central European Music Industry Report. It works together with the Digital Music Observatory open knowledge platform and its well-tested, open-source tools.

The open-source ethos is central to SurveyHarmonies. We share this ethos with our colleagues in the Digital Music Observatory and the OpenMusE Consortium, which aims to build a comprehensive, open-source data-to-policy pipeline for the European music sector. SurveyHarmonies establishes a business foundation for this aim by offering surveying tools for music MSMEs and CSOs, which enable them to take advantage of open data – as well as to synergise with one another. We will encourage users to share the data they collect in repositories such as Zenodo, demonstrating the benefits of knowledge-sharing and establishing a new best practice in the sector and beyond.

Name of the Entity: SINUS Markt- und Sozialforschung GmbH
Country: DE – Germany
Theme: Digital recovery; Just and resilient recovery
Strand: Small (EUR 30.000)
Score: 90

ABSTRACT
LLSMECM initiative calls on the music sector to reimagine the organisation, production and programming of small scale outdoor music events. The main objective is to establish a new paradigm of sustainable, climate positive festival culture. Embracing the theme of green recovery, LLSMECM focuses on prototyping a certification model for outdoor music events, while testing its objectives developing and producing an exemplar event. The model and its test event answer to the challenges of environmental degradation, unsustainable patterns of consumption and hostile work environment often associated with festival production. The focus of the LLSMECM lays on reducing pressure on the environment, sharing tools and knowledge about regenerative culture and raising awareness through participatory, collective action.
LLSMECM activities include:

  1. Creating guidelines and a certification model for outdoor music events;
  2. Prototyping a climate positive event: LIOS labs micro festival production;
  3. Disseminating the know-how and sharing the developed strategy with the European network. Expected results:
  4. Publicly available set of guidelines for event in the form of pdf;
  5. LIOS labs certificate – certification scheme that validates the compliance with sustainability guidelines by other organisers available for affordable price;
  6. A prototype of a fully sustainable event.

    European added value:
    The onEarth Foundation is strengthening European collaboration by sharing knowledge about the sustainable practices and providing a clear set of guidelines to music and cultural event organisers in EU and abroad, promoting European Values internationally and incorporating them into daily practice. The Foundation educates about sustainability of events being the common goal of the organisers in EU and outside. Both the certification model and the prototype of a sustainable event are developed by a transregional team of collaborators, deriv

    Name of the Entity: onEarth Foundation
    Country: PL – Poland
    Theme: Green recovery
    Strand: Small (EUR 30.000)
    Score: 89

    Social Media

ABSTRACT
Engagement with music through streaming platforms continues to grow, and the processes of creating, disseminating and listening to music are completely transformed by them. Streaming platforms use artificial intelligence (AI) for classification and recommendation of music to facilitate the search and consumption of music. But often the way the AI algorithms are developed tends to reduce the existing diversity of contents, and influence our interests and tastes, having an important impact on society and culture. In recent years, the study of the challenges related to the ethical aspects of AI has become important. Specifically, the way in which the AI models are designed and the choice of data used for their development, generate a variety of relevant biases in the algorithms used for music search and recommendation. For this reason this project proposes an open discussion process involving all relevant stakeholders and the elaboration of concrete action plans. The process will be focused on identifying the problems and opportunities of the use of AI in the whole music creation and distribution pipeline, and proposing solutions to support a fair and transparent digital transformation of the sector. The project is structured into four sequential actions: (1) Information gathering through interviews and work groups with different agents around the challenges posed by the use of AI in the different steps of the music creation-consumption pipeline; (2) Open workshop aimed at music professionals to raise awareness, train, and foster critical thinking around the use of AI in music; (3) Creation of a report based on the discussion, proposals, and feedback from the professionals, aimed at influencing the creation of technologies that foster diversity and transparency, and at policy makers, aimed at influencing the regulation of these developments and their uses; and (4) Dissemination of project’s conclusions through a series of podcasts.

Name of the Entity: Universitat Pompeu Fabra
Country: ES – Spain
Theme: Digital recovery
Strand: Small (EUR 30.000)
Score: 86,5

Social Media

ABSTRACT
Music is an essential part of the EU and contributes over €25 billion to its revenue annually. When well integrated into a city, across policy, infrastructure, private sectors, tourism, transportation and all other aspects of city life, music boosts the city’s economy. According to Music Moves Europe it has created more jobs for Europe than the film industry alone. Sound Diplomacy’s work has empowered 36+ European cities and 60+ cities worldwide to achieve their social, cultural and economic goals through music and the night time economy. The group organises global conventions on the topic of music cities, policy and tourism. It also produces an international awards ceremony on music cities, and runs the Music Cities Community platform. Our aim is to educate 54 diverse and carefully curated participants (2 from each EU member country) on the topic of music ecosystems through a capacity building programme. The programme will outline the role and impact of a healthy music city, and its contribution to socio-economic development, night economy, and tourism. It will explore policy’s role in building a music Ecosystem while including relevant stakeholders in the process. Live digital lectures, workshops and discussions will take place, where case studies from music cities around the world will be examined among other activities detailed below. At the end of the programme, participants will demonstrate a strong understanding of the music cities concept and its greater impact. They will be able to identify relevant policies, take action and teach others
about the key elements of successful initiatives. Participants will understand how music can be used to achieve the UN SDGs. The learning outcomes will also significantly impact the advancement of the Five Music Rights in the 27 member states. Our programme will build champions of resilient and just European music ecosystems and facilitate knowledge exchange across regions, cities and organisations.

Name of the Entity: SOUND DIPLOMACY, SLU
Country: ES – Spain
Theme: Just and resilient recovery
Strand: Small (EUR 30.000)
Score: 86,5

Social Media

ABSTRACT
Organization of the online cooperation camp for Ukrainian and European musicians and producers. 25 pairs of creatives: one – from Ukraine, another – from other Creative Europe country, will be able to spend time and create together, show mutual support, collaborate and work on the better future together. This project will help to raise the awareness of the power of art and creative solidarity during the most challenging times for the whole Europe. The main activities of the project would include online and/or offline collaborations for mutual tracks, production, podcasts recordings, interviews, etc. The main results of the project would be the selection of creative pieces between 25 paid of collaborators using the same language they all speak – music, and it’s power to unite communities, which will be widely distributed for the general audience and music fans.

In the times of the horrific war of Russia on the sovereign territory of Ukraine, many Ukrainian musicians joined territory defense organizations, joined volunteer organizations, and were actively protecting their country and people. Therefore, their music talent was left behind. With this project, we’d like to support those talented and courageous artists and motivate them to come back to their craft and connect with European peers. We’d like to provide 25 scholarships to 25 artists/bands from Ukraine for online cooperation with EU colleagues. They can spend this money on traveling, online production, paying musicians or simply having time to create without the need to worry about how to earn money due to the unstable economic situation.

The main objective of the project: to support Ukrainian musicians financially and organizationally, so they can continue creating despite terrible events in their home country. Along with that, we’d like to unite the European music community around the cooperation with Ukrainian artists in solidarity to complement the European democratic values and creative freedom.

Name of the Entity: Music Export Ukraine
Country: UA – Ukraine
Theme: Just and resilient recovery
Strand: Small (EUR 30.000)
Score: 86,5

Social Media

ABSTRACT
‘AVANT Learn – Advanced Music XLR8R’ is a specialized education-training program that aims to form the new music managers of the future. It is open to students and creative unemployed (20-35) willing to learn how to create and manage a music project.

The course is intended as a dynamic learning space where new audiences can grow and have fun with other likeminded music enthusiasts. It differs from any other Italian music capacity-building project, for the completeness of topics covered and for its imprinting to a flexible, collaborative and competitive mindset.

The training is divided into three phases – mentorship, master class, and internship – and each phase presents theoretic and pragmatic thinking. In fact, students have the opportunity to learn a multitude of interrelated skills, stay in contact with experts, and apply the learnings in occasion of two regional music festivals of European relevance.

During the mentorship and master classes, conventional and contemporary key topics are explored, such as: music management, marketing, communication; digital project management; music tourism; green music; fundraising; event production; copyright & licensing. During the internships, participants are in charge to handle logistic and management tasks at AVANT Festival (5-6th August, Lecce) and MUNDI Festival (1-4th September, Bari).

The European added value of the project comes from the process of “sharing and scaling”, in which students are able to get a “universal” and “pragmatic” vision, and replay it in micro or macro contexts. Our team wishes to transfer such process to external companies, festivals and creative schools, that are invited to replicate such process, and contribute to forming new audiences and developing the music system on a regional, national and European base.

The programme will produce results translating into the acquisition of vertical skills; the capacity to work in the music world; a sense of belonging to the local community.

Name of the Entity: Sud Sonico Associazione Culturale
Country: IT – Italy
Theme: Just and resilient recovery
Strand: Micro (EUR 15.000)
Score: 90

ABSTRACT
Listen Local Lithuania, a project of MXF, in cooperation with Music Export Ukraine, will create the Lithuanian Demo Music Database and the Ukrainian Demo Music Database following the methodological work laid out in the CEEMID project with Listen Local Slovakia with the aim to increase the visibility and revenues of the artists involved in this project. We will develop a non-profit data service using open data and open source software.

This project builds on the findings of the Central European Music Industry Report found in 2019 that in the CEE and Lithuania up to 70% of artist income was related to concerts, which is far above the historical average (where more than half of the revenues were royalties for artists.) It also showed that in Lithuania and in the region, streaming prices have been declining steadily in the period of 2015-2019, and streaming revenues for self-published creators were minimal in the region.The Covid-19 crisis wiped out the most important revenue stream, concerts, from the music ecosystem for two seasons, and in Ukraine, the war made things worse. We want to raise awareness of the potential of revenues lost due to missing/incorrect copyright management and licensing data, and help achieve a more balanced revenue base for artists with a higher percentage of royalties.

The project partners cooperate within the Digital Music Observatory open knowledge platform with partners who originally developed Listen Local Slovakia to understand the under-representation of Slovak music within Slovakia, and reuse that project’s open source components in a way that it also creates a template for further European regional or national reutilizations. We will pilot a sustainable non-profit business model to various services that help self-releasing artists, small labels and publishers to better manage their data and metadata, and make sure that big data on big platforms works for them, and not against them.

The resulting LDMDb and UDMDb will be harmonized with MusicBrainz, Wikipedia and Wikidata, the existing Ukrainian Music Industry Database and other resources, and it will be made available for further research for the OpenMusE or other research consortia that aim to support the diversity of music on global music platforms.

Name of the Entity: Muzikos eksporto fondas VšĮ
Country: LT – Lithuania
Theme: Digital recovery; Just and resilient recovery
Strand: Micro (EUR 15.000)
Score: 87,5

Social Media

ABSTRACT
The music sector must increase its environmental and social (ESG) sustainability management to meet the challenges of the climate emergency and to make the music sector a fairer, more just workplace for womxn and artists coming from minorities, small countries. The EU will make target setting and audited reporting mandatory in environmental and social sustainability for large companies. The application of these new accounting, reporting and disclosure rules are optional for the music sector where almost all entities are micro-, or small enterprises and civil society organizations.

Even if music organizations are not pushed by regulators to adopt these new standards, it is in their best interest to take the initiative on the principle of subsidiarity, and develop tools that can be applied as an extension to their simplified financial and tax reporting. Music organizations and businesses that can prove that they are making progress in reducing their carbon footprint, making their water use more sustainable, and they provide equal opportunities for womxn, they will be eligible for new, green bank and insurance products (which are particularly important in live music) and can attract new sponsors and donors.

Compliance with these new rules is very costly, because tools are being developed for stock-exchange listed big companies and financial institutions, often running into 10,000 euros per company or more. Reprex, working together with large accounting, audit and value-based banking partners, scientific, research and industry partners in the Digital Music Observatory open knowledge collaboration, hopes to bring down this cost below 500 euros, which will immediately pay off when a music organization receives green money.

Name of the Entity: Reprex besloten vennootschap
Country: NL – Netherlands
Theme: Green recovery; Just and resilient recovery
Strand: Micro (EUR 15.000)
Score: 83,5

Social Media

ABSTRACT
The festival ‘Piano en Fleur’ was created Amandine HABIB, pianist and is divided as such: an OFF, an IN (the festival itself) and another OFF. This sectioning takes the form of an itinerancy in the South-East of France (Marseille).The choice of the itinerancy is relevant from an environmental perspective, reducing the carbon footprint: the artists, in small number, go to a public, in a large number. It allows us to target diversified audiences and to go to territories lacking cultural programing. This festival was created in the middle of the pandemic, the choice to do concerts in gardens gave us the opportunity to secure a first edition. This project has several purposes, on the one hand an excellence of programming for the public: the choice of performers, and especially a focus on regional artists (South of France). On the other hand, the link between botanics and music: an immersing experience, a back and
forth between the music played on stage, the garden, and the dishes composed by the chef around floral gastronomy. An experience of all the senses, hearing, taste, and then a goal: raising awareness of the flora. Activities are planned for the younger public. Parity is at the heart of our concerns, in the production teams and in the festival’s programming, the artistic director being a woman and an artist, half of the artists programmed are women.In addition, there is an educational dimension : workshops about improvisation (Jazz), but also by advocating for inclusion for ASD people. Including disabled people is one of the first concerns of our festival, which since its creation
advocates to open music festivals to this public. Therefore, special concerts and activities are planned. The European but also Mediterranean dimension of our project comes from the composition of its team: France, Italy, Algeria, and also from the artists programed: Muza Rubackyte – Lithuania, Boyan Rodenitcharov, Bulgaria… etc.Our ultimate goal: MOMENTS OF GRACE AND SHARING for all

Name of the Entity: La Compagnie Nine Spirit
Country: FR – France
Theme: Green recovery; Just and resilient recovery
Strand: Micro (EUR 15.000)
Score: 83

Social Media

ABSTRACT
CLASSIC UNLIMITED aims to scale up a project developed in response to COVID-19 pandemic as an informal learning platform that aims to make classical music accessible and easier to understand by those facing barriers in enjoying this type of music.

The main project objective is defined around two topics: (A) The use of on-line technologies for classical music promotion by creating a set of four new episodes where musical works are introduced to the audience from the perspective of the composer, artist and historical events and their interpretation in high-quality audio /video production; (B) Four live performances in small cities as community events. This year, the project is promoting the theme of feminism where the audience is invited to discover the less known but amazing works of women composers and, in an equal way, how feminism is perceived by artists in romantic and contemporary music.

The main activities of the project are: (1) the creation of 4 on-line materials under the name of Classic Unlimited Explained, at least one of them being a new composition by a local artist, their production, recording and distribution via different on-line platforms, (2) the organization of 4 live events in small cities with free access as part of Classic Unlimited Tour, (3) the promotion of classical music through multiple channels and (4) the promotion of feminism in classical music.

The project results capitalize on the potential of digital transformation in the music industry while tackling sectorial problems such as reaching young and new audiences. CLASSIC UNLIMITED targets an audience of 40.000 viewers at European level. Videos will be produced in Romanian and German with English subtitles.

The on-line materials link Classic Unlimited (Romania) and Klassik Mittendrin (Germany) projects with European level innovation through an original initiative of developing an informal educational platform for classical music and the promotion of feminism and women composers.

Name of the Entity: CLASSIC UNLIMITED ASSOCIATION
Country: RO – Romania
Theme: Green recovery; Just and resilient recovery
Strand: Micro (EUR 15.000)
Score: 83

Social Media