in A

nutshell


MusicAIRE aims to assist the recovery of the Music Sector by designing and testing a support scheme that can meet the challenges posed by the pandemic while fostering the sustainability of the ecosystem. The action, supported by the Creative Europe Programme, intends to develop further the Music Moves Europe initiative and contributes to green, digital, and just and resilient recovery. Join us!

KEY & STRATEGIC OBJECTIVES

1

Test and prepare future EU support under the new Creative Europe Programme (2021-2027), by:

• Reaching out to the entire music sector/music ecosystem
• Assessing the needs of the music sector especially on impacts of the crisis and long-term challenges
• Amplifying the voices of the sector through a participatory approach

2

Boost the music sector’s recovery post-crisis, by:

• Developing an effective and efficient data management system supporting the implementation of the support scheme
• Designing and implementing an effective communication strategy, ensuring publicity and visibility of the scheme

3

Support sustainability actions that contribute to a green, digital and just and resilient recovery of the European music ecosystem, by:

• Monitoring and evaluating the effectiveness of the redistribution scheme and the estimated impact of sustainability actions funded
• Ensuring high-quality coordination of the contract implementation, complying with standards of technical and financial excellence

methodology

1

SETTING THE GROUND

• Reaching out to the entire music sector/music ecosystem
• Assessing the needs of the music sector especially on impacts of the crisis and long-term challenges
• Amplifying the voices of the sector through a participatory approach

2

LEARNING BY DOING

• Designing an innovative support scheme for the green, digital and just, and resilient recovery of the European Music Ecosystem
• Testing sustainability actions by redistributing grants to support selected projects
• Promoting cross-fertilization activities

3

PAVING THE way to the FUTURE

• Assessing the effectiveness of the scheme and estimated impact of the sustainability actions
• Drawing policy recommendations on future measures and the next generation of EU programmes

CONSORTIUM

INOVA+ is the Portuguese leading company in the promotion and management of international projects of innovation, education & training and research & technological development. INOVA+ tries to build the path to 2030 and bring the horizon one step closer. To achieve such goals, our consultants are confident and deliver effective and sustainable solutions in areas such as education and training; management and innovation; human resources management; innovation systems and innovation management; entrepreneurship; internationalization; science, technology and communication management; integration of information and communication technologies.

The European Music Council (EMC) is a non-profit organisation dedicated to the development and promotion of all genres and types of music in Europe. It is a network that promotes and supports music-related activities for representatives of both national music councils and European networks involved in the fields of music education, creation, performance, participation, production and heritage. It was founded in 1972 as the European regional group of the International Music Council (IMC) and has been registered under German law as an independent association since March 2003. The EMC contributes to a better mutual understanding amongst people and their different cultures and promotes the right for their musical cultures to coexist.

MusicAIRE is co-funded by the European Commission Directorate-General for Education, Youth, Sport and Culture as part of the Call for Proposals EAC/S15/2020. Grant agreement nº EAC-2021-0090, and co-funded by the Music Moves Europe Preparatory Action of the European Union.