📢 “MusicAIRE project highlights” is back to showcase the 44TH project, supported by MusicAIRE “Sustainable Tools for Online Music Practices – A Practical Guide for Musicians (Acronym: STOMP)”, organised by The Green Room – Arts, eco-responsabilité et participation.
Responsible for 4% of the world’s greenhouse gas emissions, digital technology is a source of environmental impact as much as it is a tool that is now essential to the operation of the whole music ecosystem and creative value-chain, to the promotion of culture, to the inclusion of audiences and to artistic creation.
While the live performance industry has started adopting eco-friendly practices, the environmental impacts of music storage and sharing, blockchain or the use of data and social networks to target fans and promote releases are still too rarely discussed. Moreover, today, actors in the music sector are caught up in contradictory injunctions between digital acceleration and ecological transition.
To propose an overview of the issues at stake and the various strategies and concrete tools to fill this blind spot, as well as some theoretical and practical perspectives to resolve the tension between ecological concerns and cultural ambition, The Green Room presents the STOMP – Sustainable Tools for Online Music Practices – A Practical Guide for Musicians’ project. This guide will be co-designed to support musicians who want to implement a responsible and sustainable digital strategy with a set of tools and techniques aimed at reducing the environmental footprint of digital technology.
Based on research conducted through interviews and literature review, it will be an opportunity to further assess the needs of musicians, explore practical cases on sustainable digital practices and take stock of the current obstacles and opportunities for the music sector. We will also open a discussion with the different stakeholders (technicians, producers, institutions, venues, solution providers, etc.) on whether and how our industry can be organised in a way that supports low-carbon and sustainable digital practices in the “new normal”.
Led by The Green Room in close collaboration with the responsible digital design studio Pikselkraft and in association with its European partners, the STOMP project will pay special attention to the contextualization of the issue and to exploring current practices on various European territories. Since 2016, The Green Room has been working on a local, European and international scale on integrating environmental issues into our professional practices in the music industry, looking at all the stages and impacts of our work, and coproducing studies and recommendations.