The kick-off meeting of a new European project coordinated by the European Music Council and Inova+ was held on Wednesday 22nd of September online. Representatives of partner organisations gathered to discuss key issues regarding project management and implementation.
MusicAIRE (An Innovative Recovery for Europe) aims to assist the recovery of the music Sector by designing and testing a support scheme that can meet the challenges posed by the pandemic while fostering the sustainability of the ecosystem. The action, supported by Music Moves Europe, intends to develop further the initiative as part of the Creative Europe program and contributes to green, digital, and just and resilient recovery.
The music sector has always been reflecting the societal and technological change. It demonstrated that it is apt to change and that it can adapt accordingly. The digital shift forced the music sector to be flexible, to find new business models, and to embrace the digital for its very own functioning of the music ecosystem (creation, production, distribution, consumption, monetization, etc.). The music industry, like many other sectors within the creative industries, comprises a high number of SMEs, micro-businesses, and sole traders.
MusicAIRE will show how this support can look like. It will co-fund projects through an innovative scheme, engaging and empowering the sector in an effective recovery process, promoting peer-learning, sharing of experiences and networking, and fostering a participatory approach towards policy framing and policymaking. In preparation for this call, 45 music networks have been consulted to determine the broad framework in which these calls should be developed.
